Penticton is a vibrant, innovative waterfront city with an approximate population of 33,000 people and has a surrounding medical catchment population of approximately 90,000. Penticton is centrally located along the segment of Highway 97 that has been designated the "Wine Route” of the Okanagan.
Cradled within tree lined mountain slopes, dramatic cliffs, and bordered by two pristine lakes Penticton is a four season destination for vacationers and business travelers alike. The semi-arid desert climate provides more than 2000 hours of sunshine each year to complement the myriad of parks, beaches, and trails that are an important element of Penticton's superb quality of life. Sun seekers can enjoy miles of warm, sandy beaches, water sport enthusiasts will find their every need catered to and cyclists and hikers are spoilt for choice with the endless paths and trails which provide hours of outdoor fun. Winter brings further opportunity for enjoying the outdoors with skiing at the Apex Mountain Resort, snowmobiling and snowshoeing.
A newly revitalized downtown where the buildings are designed to blend with the natural environment provides a rich array of shopping, culinary, theatre, casino and night life options.
Forestry and mining remain a crucial component of the regional economy, along with public sector, agriculture, tourism and manufacturing. The long-term prospect for industry in the area is one of cautious optimism, with increased opportunities in expanding new markets, value-added wood products and continued improvement in production facilities. Increased demand and new employment opportunities are expected in silviculture and replanting as well as in new forest related restoration work. Drive times to major centers are approximately four and a half hours to Vancouver (391 km), eight hours to Calgary (683 km), and one hour to Kelowna (72 km).