5 reasons to choose frozen produce over fresh

March 17, 2023

With the cost of fresh produce on the rise, you might consider exploring the frozen food aisle at your grocery store.

Guest post by Zoe Maika, a UBC Dietetics student

As dietitians, we encourage everyone to eat vegetables and fruit year-round. Fresh fruit and vegetables have long been many consumers’ first choice. But with the price of fresh vegetables up 15.9 per cent since December 2021, you may want to head to the frozen food aisle more often.

If you’re craving a crunchy apple or some fresh veggies with dip, fresh produce is the way to go. But if you want to make a nutritious meal and don’t feel like splurging in the produce section or spending time chopping, a trip to the frozen aisle is in order.

Here’s why:

In this Story…

1. More bang for your buck

2. Less food waste

3. Just as nutritious

4. Less prep time

5. Always in season

About our Nutrition Month 2023 series

1. More bang for your buck

When compared by weight, the price of frozen produce is significantly less than the same amount of fresh produce. For some frozen produce – spinach, for example – you can get 50 per cent more produce for your dollar.

2. Less food waste

Fresh fruits and vegetables have a limited shelf life and risk going bad before they can be eaten, leading to wasted food and money. Frozen produce can be stored for months, allowing for a steady supply of produce that maintains quality and taste.

3. Just as nutritious

Both fresh and frozen fruits and vegetables contain a range of essential vitamins, minerals and antioxidants. Frozen produce is often seen as less nutritious, when in reality frozen is just as nutritious as fresh. Frozen fruits and vegetables are also picked at their peak ripeness, then quickly frozen. This means nutrients are maximized and spoiling is minimized.

4. Less prep time

Frozen fruits and vegetables are typically already peeled, cut and washed, which cuts down on prep time and the number of dishes to wash. Even better, you can find all types of textures. Whether your recipes call for produce to be sliced, cubed or pureed, you will always be able to find time-saving options in the frozen department.

5. Always in season

Fresh produce can be limited around certain times of the year, and what’s available is usually more expensive and not as fresh since it travels long distances to the stores. Frozen food, on the other hand, is picked in season and can be bought year-round, giving you access to almost anything you want at any time.

Blueberries in a white bowl in front of a bag of frozen blueberries on a counter — Frozen produce like blueberries is always in season

About our Nutrition Month 2023 series

March is National Nutrition Month, led by dietitians across the country. Dietitians work on many levels to support the nutritional needs and challenges of individuals, families and communities. They recognize that the recent increase in food costs have meant that a healthy diet is out of reach for many British Columbians.

To mark Nutrition Month 2023, we’re featuring articles written by UBC Dietetics practicum students and our staff to help you eat better, live better and save some money. Check out other stories in the series:

Top 5 ways to reduce food waste to save money – and the planet

The power of a single seed

This article was written by Zoe Maika, a UBC Dietetics student living in Vancouver. She completed the first three months of her practicum with Interior Health.