5 reasons to choose frozen produce over fresh

March 17, 2023
With the cost of fresh produce on the rise, you might consider exploring the frozen food aisle at your grocery store.

Guest post by Zoe Maika, a UBC Dietetics student

As dietitians, we encourage everyone to eat vegetables and fruit year-round. Fresh fruit and vegetables have long been many consumers’ first choice. But with the price of fresh vegetables up 15.9 per cent since December 2021, you may want to head to the frozen food aisle more often.

If you’re craving a crunchy apple or some fresh veggies with dip, fresh produce is the way to go. But if you want to make a nutritious meal and don’t feel like splurging in the produce section or spending time chopping, a trip to the frozen aisle is in order. 

Here’s why:


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